Novosoft Announces Marketing Strategy for Handy Backup for Android

Novosoft, one of the leading providers of data backup solutions worldwide, today announced the intention to use Handy Backup for Android, their data backup tool for Android-powered phones, to promote Novosoft Remote Backup Service.

Alliance, Ohio, November 17, 2009 – Novosoft, an international IT-consulting and software development company, announced today that the upcoming version Handy Backup for Android will be bundled with Novosoft Remote Backup Service.

"Handy Backup for Android will remain free for all users of Android phones," said Alexander Prichalov, head of Novosoft Development Department. "However, we are planning to add features integrated with third-party services. For example, the upcoming release will support backing up to FTP servers, but it will be available only for customers of our Remote Backup Service."

The strategy of providing free or low cost software with paid options is not new for Novosoft. Handy Backup for PC is marketed in exactly the same way: its core functionality can be extended with paid plug-ins of two types, one for extracting data to back up (files-based, drive-based and database backup plug-ins) and another for controlling storage and processing options.
"We've taken great care to develop the same powerful architecture that we have in a desktop version," said Mr. Prichalov. "Further development of Handy Backup for Android will be focused on creation of plug-ins for data selection and storage, and FTP backup is the first of them. In a short time, we will revise pricing strategy of our Remote Backup Service, and come up with a solution that will be cost-effective for most Android users. The release of the new version is planned for the end of November."

The first beta of Handy Backup for Android was introduced by Novosoft in March, 2009. It was an extension to a desktop version of Handy Backup that allowed users to back up their phones to PC on the client-server model, controlled by PC. In the beginning of November the company released a standalone backup application for Android-based smartphones. At present, it is available on the Android Market and can be downloaded free of charge.

About Novosoft Remote Backup Service

Novosoft Remote Backup Service is a secure data storage system located in an underground shelter in San Diego, California. It is secured from fire, flood, magnetic and electric fields and any other factors that can damage user data, and is accessible 24 hours a day and 365 days a year from any point of the world. To learn more, please refer to http://www.remotedatabackup.net

About Handy Backup for PC

Introduced in 2002, Handy Backup™ is a family of data backup and disaster recovery software for Windows computers and Windows Server-based enterprise networks. Prices of the software range from $39 for Handy Backup Standard to $599 for a full-featured enterprise backup solution Handy Backup Server. To learn more, please refer to the product website at http://www.handybackup.net

Contact
Alexander Rassokhin
Novosoft
Phone: +7 (383) 330-34-69
E-mail: pr@novosoft.net

Novosoft Releases Backup Software for Android Mobile Devices

Novosoft, one of the leading providers of backup solutions worldwide, announces Handy Backup for Android, a data backup and restore utility for Android-based phones.

Alliance, Ohio, November 3, 2009 – Novosoft, an international software development and IT-consulting company, today announced the release of a lite version of Handy Backup™, a data backup tool for Android-powered mobile devices.

"We started working on compatibility with Android in early spring of this year," said Alexander Prichalov, head of Novosoft Product Department. "The first beta came out in March, and it was a client software that allowed a PC version of Handy Backup access and back up phone's data. After collecting user feedback, we saw a huge demand for a standalone Android backup tool, so we immediately started working to come up with a solution."

By creating a portable version of Handy Backup, Novosoft provides owners of Android-based smartphones with an opportunity to back up their data independently of Google services. The current release supports backing up SMS messages, contacts, call logs and SD card data. Contacts are saved in VCard format, so they can be later imported to Outlook or other messaging software.

"While the application may look simple at the first sight, we actually developed the same architecture that we have in desktop version of Handy Backup," said Mr. Prichalov. "Now it will be easy for us to extend the functionality with support for more data, various Android applications, capability to back up to network and FTP locations, and much more – just the way you can back up your PC with Handy Backup."

Handy Backup for Android is free of charge and can be downloaded directly on your phone from the Android Market.

About Handy Backup for PC

Handy Backup™ is a complete, extensible PC backup software featuring a unique architecture, where all backup jobs are created through plug-ins of two types: one for selecting data that you want to back up (there are files-based, sector-based and database backup plug-ins) and another for controlling data processing and storage options. To learn more about Handy Backup, please refer to the product website at http://www.handybackup.net

Contact
Alexander Rassokhin
Novosoft
Phone: +7 (383) 330-34-69
E-mail: pr@novosoft.net